Trupti Menon
Results driven and committed marketing & communications professional
trupti
Driving impactful growth for organizations, boosting brand awareness, engagement, and key business outcomes since 10+ years. My most cherished work is in the social sector.
Strategy | Multi-media Content Production | People & Vendors Management | Campaigns and Project Management | Reputation Management | Digital Advertising | SEO | Data and Analytics
Strengths
Integrated marketing
I have gained comprehensive experience in marketing and driven impactful brand stories and outcomes by integrating design, multi-media story telling, website, SEO, advertising, and PR.
Collaboration
My strength lies in building genuine connections with cross-functional teams. This has helped me produce informed content, identify gaps & opportunities, encourage sharing, and better manage projects.
Data-driven
Enabled leadership and teams to track performance, measure impact through insightful reports and dashboards developed using Google Data Studio, Excel, and in collaboration with data analysts.
Training
I have strong literacy and appetite for learning diverse tools. This has helped me strengthen team capabilities through skills training and develop resources for business continuity.
Key Campaign
Awareness campaign targeting caregivers and teenagers to Talk About Sex Trafficking in Canada.
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Sourced research data to support key messages.
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Drove content and production of microsite.
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Developed social content, and advertised on Meta.
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Onboarded 10 influencers for Instagram and TikTok content, collaborating with staff and agency.
Storytelling: I love simplifying complex information, and telling people’s stories in a creative way.
Video storytelling
Script writing, story boarding, filming, editing using Capcut, and training team to edit.
Photo Story-telling
Conceptualised, produced content series to create awareness and engagement for projects: Psycho-social mental health programs, solid waste management, municipal elections among others.
In a nutshell:
I have supported
corporates, nonprofits, smes, local gov. projects, grassroots news and social sector publications, to accelerate their reach and visibility.
Sectors
remittance, intellectual disability, child rights, mental health, waste management, travel app, publication, and youth homelessness.
Worked in
UAE, India, Canada with management, data scientists, journalists, psychotherapists, tech developers, and communications.